Social media inspiration
On this page you will find various content templates. The idea is to praise products and services with the Nordic Swan Ecolabel by highlighting the efforts you have made to achieve the certification.
As a licence holder or brand owner, you can use the templates on this page when communicating about your certification with the Nordic Swan Ecolabel.
The texts are primarily intended for social media but can also be used on your website or in newsletters. You are welcome to use the templates before, during and after the campaign period together with the Nordic Swan Ecolabel campaign logo.
Campaign logo
Download the Nordic Swan Ecolabel campaign logo and the new tagline "Hard to get. Easy to choose". Available as graphics and animation in both Danish and English.
Choose from different campaign texts
We have created three different campaign texts that you can copy and paste into your own SoMe posts and marketing material.
#1
We chose the Nordic Swan Ecolabel - and made it!
[INSERT PRODUCT NAME/SERIES] meets the strict requirements of the Nordic Swan Ecolabel.
We've done the hard work to drive ourselves forward - and to make it easier for you to make better choices for the environment.
The Nordic Swan Ecolabel. Hard to get. Easy to choose.
#svanemærket #nordicswanecolabel
#2
Getting the Nordic Swan Ecolabel is not easy. But we're not looking for the easy way. We strive for choices that are better for the environment and better for you.
That is why the Nordic Swan Ecolabel and its strict environmental requirements are so important to us.
Read more about what the Nordic Swan Ecolabel means to us / Get to know the Nordic Swan Ecolabel / Check out our products/services certified with the Nordic Swan Ecolabel link
The Nordic Swan Ecolabel. Hard to get. Easy to choose.
#svanemærket #nordicswanecolabel
#3
We chose the Nordic Swan Ecolabel because it is one of the world’s toughest environmental certifications.
We did it for you.
And the environment.
Considering only one environmental parameter is difficult enough, but the Nordic Swan Ecolabel considers all the relevant parameters - from resource efficiency and chemicals to climate and biodiversity – throughout the entire product’s life.
We are proud that our [INSERT PRODUCT, BRAND, SERIES] meets the requirements.
#svanemærket #nordicswanecolabel
New campaign kit
For the new Swedish campaign, which celebrates certified products, a new campaign package has been developed with graphics and texts that can be used by licence holders and brand owners in the Nordic region from January 2025.
The templates must be customised with your own product images and logo. See campaign texts below
New campaign texts
The Nordic Swan Ecolabel was not an easy match. But I/we made it!
The Nordic Swan Ecolabel is a really tough challenge. But I/we fought all the way to the finish line!
The Nordic Swan Ecolabel is not for the faint of heart. I/we are proud of my/our achievement!
#nordicswanecolabel #svanemærket
Key messages about your certified product or service
In the criteria document for your product group, you will find key messages about the benefits of choosing your Nordic Swan Ecolabelled product or service.
Longer copy for e.g. websites and articles
If you want to write a longer copy about your certification and what the Nordic Swan Ecolabel stands for, e.g. for your website or themed articles, you can find information and inspiration for more detailed copy or you can link to the articles below, where your customers can read more.
