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Social media inspiration

On this page you will find various content templates. The idea is to praise products and services with the Nordic Swan Ecolabel by highlighting the efforts you have made to achieve the certification.

As a licence holder or brand owner, you can use the templates on this page when communicating about your certification with the Nordic Swan Ecolabel.

The texts are primarily intended for social media but can also be used on your website or in newsletters. You are welcome to use the templates before, during and after the campaign period together with the Nordic Swan Ecolabel campaign logo.

Mobiltelefoner med social media opslag om svanemærkets kampagne

Download the Nordic Swan Ecolabel campaign logo and the new tagline "Hard to get. Easy to choose". Available as graphics and animation in both Danish and English.

Choose from 6 different templates

We have created six different campaign content templates that you can copy and paste into your own SoMe posts and marketing material.

#1

We chose the Nordic Swan Ecolabel - and made it!

[INSERT PRODUCT NAME/SERIES] meets the strict requirements of the Nordic Swan Ecolabel.

We've done the hard work to drive ourselves forward - and to make it easier for you to make better choices for the environment.

The Nordic Swan Ecolabel. Hard to get. Easy to choose.

#svanemærket #nordicswanecolabel

#2

Getting the Nordic Swan Ecolabel is not easy. But we're not looking for the easy way. We strive for choices that are better for the environment and better for you.

That is why the Nordic Swan Ecolabel and its strict environmental requirements are so important to us.

Read more about what the Nordic Swan Ecolabel means to us / Get to know the Nordic Swan Ecolabel / Check out our products/services certified with the Nordic Swan Ecolabel link

The Nordic Swan Ecolabel. Hard to get. Easy to choose.

#svanemærket #nordicswanecolabel

#3

We don't make easy choices, but we hope you do.

We have chosen to have our [INSERT PRODUCT NAME/SERIES] certified with the Nordic Swan Ecolabel because it is one of the world's strictest and most ambitious environmental labels.

It was difficult to get the Nordic Swan Ecolabel. Now it is easier for you to make better choices for the environment.

The Nordic Swan Ecolabel. Hard to get. Easy to choose.

#svanemærket #nordicswanecolabel

Svanemaerket - kampagne kollage kunder
More than 30 companies and brands have supported the campaign in 2023 - do you want to join us next time?

#4

We chose the Nordic Swan Ecolabel because it is one of the world’s toughest environmental certifications.

We did it for you.

And the environment.

We are proud we made it.

#svanemærket #nordicswanecolabel

#5

We chose the Nordic Swan Ecolabel because it is one of the world’s toughest environmental certifications.

We did it for you.

And the environment.

Considering only one environmental parameter is difficult enough, but the Nordic Swan Ecolabel considers all the relevant parameters - from resource efficiency and chemicals to climate and biodiversity – throughout the entire product’s life.

We are proud that our [INSERT PRODUCT, BRAND, SERIES] meets the requirements.


#svanemærket #nordicswanecolabel

#6

We chose the Nordic Swan Ecolabel because
it is one of the world’s toughest environmental certifications.

We did it for you.

And the environment.

Considering only one environmental parameter is difficult enough, but the Nordic Swan Ecolabel considers all the relevant parameters - from resource efficiency and chemicals to climate and biodiversity. To further complicate things: Have you heard about the term “life cycle perspective”? Well, we have. It means to consider all stages of a product’s life from raw materials, production, and use to re-use, recycling and disposal. 

We are proud that our [INSERT PRODUCT, BRAND, SERIES] meets the requirements.

#svanemærket #nordicswanecolabel

Key messages about your certified product or service

In the criteria document for your product group, you will find key messages about the benefits of choosing your Nordic Swan Ecolabelled product or service.

Longer copy for e.g. websites and articles

If you want to write a longer copy about your certification and what the Nordic Swan Ecolabel stands for, e.g. for your website or themed articles, you can find information and inspiration for more detailed copy or you can link to the articles below, where your customers can read more.